In 2020, REVL Training embarked on a mission to revolutionise the fitness industry with its unparalleled performance-based, strength and conditioning group training experience. Co-Founders Ben Woolford (Chief Executive Officer) and Josh Mildren (Chief Operations Officer) combined their passions and 20+ years of industry experience to launch REVL, a network of premium boutique gyms that empower members to elevate their training, achieve their fitness goals, and attain long-term results through scientifically backed programming, top-notch coaching, and an exceptional team environment.
Unparalleled Performance-Based Training:
At the heart of REVL Training’s success lies its unwavering commitment to providing an unparalleled performance-based training experience. Ben Woolford and Josh Mildren’s vision was to create a fitness concept that went beyond the traditional gym model. They wanted to provide members with a training program that was not only effective but also engaging and motivating. With this goal in mind, REVL Training developed a unique approach that combines scientifically backed programming with dynamic workouts designed to optimise performance and deliver measurable results.
Scientifically Backed Programming and Coaching Excellence:
A key factor that sets REVL Training apart from its competitors is its dedication to scientifically backed programming and coaching excellence. The brand understands that training methods based on evidence and research are more likely to yield optimal results. By incorporating the latest scientific findings into its programming, REVL Training ensures that members receive a training experience that is not only effective but also safe and sustainable. Moreover, REVL’s highly skilled coaches play a crucial role in guiding and motivating members throughout their fitness journey, providing personalised attention and support to maximise their potential.
Exceptional Team Environment:
REVL Training recognizes the importance of creating an exceptional team environment that fosters motivation, accountability, and camaraderie among its members. The brand places great emphasis on building a supportive and inclusive community where individuals feel empowered to push their limits, overcome challenges, and celebrate achievements together. By creating a positive and inclusive atmosphere, REVL Training cultivates a sense of belonging and camaraderie among its members.
Rapid Expansion and Market Success:
The market success of REVL Training has been nothing short of remarkable. The company’s dedication to delivering exceptional fitness experiences quickly gained traction and caught the attention of fitness enthusiasts worldwide. As a result, REVL Training experienced rapid growth, doubling its unit count annually. This expansion allowed REVL to cater to a larger audience, reaching more individuals who were seeking an innovative and results-driven training experience.
International Expansion:
Building upon its domestic success, REVL Training expanded its operations beyond Australia, venturing into international markets. In its first two years of operation, REVL Training made significant strides by establishing a presence in the United Arab Emirates and Singapore. This strategic move allowed the brand to tap into new markets, cater to diverse populations, and broaden its global footprint.
Global Leader in Premium Group Fitness Experiences:
With more than 25 studios globally throughout Australia, Dubai, and Singapore, REVL Training has solidified its position as a global leader in premium group fitness experiences. The brand’s exceptional offerings, including its scientifically backed programming and top-notch coaching, have garnered acclaim from fitness enthusiasts worldwide. REVL’s commitment to quality, innovation, and member satisfaction has propelled it to the forefront of the fitness industry, distinguishing it as a brand that consistently delivers outstanding results and experiences.
Future Expansion:
Despite its remarkable success, REVL Training remains focused on further expanding its reach and impact. The brand is actively exploring new markets, including New Zealand, the United States, and the United Kingdom, as potential avenues for growth. By identifying opportunities for expansion and strategically entering new territories, REVL Training aims to continue its mission of empowering individuals worldwide to achieve their fitness goals and experience the transformative power of performance-based training.